The Beyblade brand is a battling spinning top toyline and multimedia franchise developed by the Japanese company Takara Tomy. It was first released in Japan in 1999. Since then, various toy companies have licensed the brand for their own regions, most notably Hasbro in most Western countries and Sonokong in South Korea. In India, companies like Funskool and other local manufacturers also produce and distribute Beyblade toys under license.

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